A description of our unconscious reactions, or countertransference (CT), and the impact, for good or bad, that enhanced self-awareness has on our working relationships. Therapists and coaches (of which I will collectively refer to as helpers) will receive training in management of CT based on current research and clinical experience. Management is defined as an increased awareness of CT, ability to analyze one's CT, and ability to identify supports for CT. These skills are crucial when building trusting relationships with, empathizing with, and understanding clients’ unique inner experiences. Furthermore, I address these issues as a psychodynamic psychotherapist who recognizes the shared elements in effective therapies. I will address recent research into common factors therapy (CFT), and present an argument that helpers are more effective (less likely to have harmful CT) when feeling confident in their modalities, regardless of whether it is manualized CBT or “the gold standard.”