ADHD and people with ADHD have suffered for long enough, not just with the actual illness, but with stigma, shame and society's inputs that are completely out of 'whack' with the truth. This session brings to the conference 22 years of working in the ADHD field, firstly in law enforcement in the UK, then through a career as a management consultant into the UK NHS to improve things in ADHD clinical settings, then latterly as the CEO of Europe's first and probably largest (read best) virtual neurodiversity hospital. Bringing ADHD to life through anecdotes, facts, lived experience and clips from the acclaimed TV series he recorded in 2025 (ADHD beyond the label) this session challenges and supports the ADHD community in equal measure to help to remove the shame and change the narrative on ADHD once and for all.