Ethical ADHD coaching is essential because it prioritises the client’s well-being and respects the complexity of living with ADHD. Ethical coaches adhere to evidence-based practices, and foster a safe and supportive environment for growth. They recognise the importance of informed consent, confidentiality, and maintaining professional boundaries. In contrast, some coaches may unintentionally cross ethical lines or impose unrealistic expectations, potentially causing emotional harm or perpetuating stigma. Unethical ADHD coaching can have significant negative impacts on individuals seeking support. If the coaching approach and principles are not adhered to, it leaves space for misguided advice or inappropriate techniques, which leads to frustration, setbacks, or harm. When coaches are educated on neurodivergent thinking patterns, cognitive challenges, and effective strategies, they can offer specialised approaches that address the unique needs of ADHD clients, resulting in clients feeling understood, supported, and accepted, which empowers them to drive long-lasting change. We emphasize the importance of proper training and ethical practice to protect clients and promote effective coaching outcomes. By advocating for professional standards, we aim to ensure that individuals with ADHD receive the knowledgeable, compassionate, and ethical support they deserve, ultimately empowering them to thrive rather than struggle with inadequate guidance.